Craft Brewery Digital Business Card

Wild East Website

O projekcie

Brewery Dziki Wschód is a place where the tradition of brewing beer meets uncompromising, modern design. Our task was to design and implement a website that would constitute a coherent extension of the new visual identity of the brand. The website was created in order not only to present a rich offer of liquors, but above all to convey the unique atmosphere of the brand — raw, bold and deeply embedded in the aesthetics of the craft.

www.browardziki.pl

Spotkane wyzwania

The main challenge was to translate the new geometric visual identification based on Bauhaus into a functional web interface language. We needed to create a site that would be visually appealing and “atmospheric” while providing the user with instant access to key product information. It was important to build a layout that dynamically presents the novelties of the brewery, while maintaining transparency on mobile devices, where fans of the craft most often check the compositions and parameters of beers.

Zakres prac i rozwiązania

  • Information Architecture and Sitemap: Planning the structure of the site with an emphasis on the exposition of the product catalog and the history of the brewery.
  • Low-fidelity mockups: Development of the skeleton of the site, focusing on the optimal placement of content and navigation.
  • UX/UI Design (Figma): Designing full graphic mock-ups, implementing the brand's new Key Visual elements for the digital environment.
  • UI Kit: Creation of a set of consistent interface components (buttons, typography, icons), guaranteeing the visual consistency of the entire website.
  • Desarrollo: Implementation of the site based on the content management system, providing the brewery team with easy editing and adding new beer premieres.
  • Mobile & Desktop Optimization: Full site customization to run smoothly on any screen type.
  • Post-Travel Support: Ongoing technical support and development of the functionality of the service.