O projekcie
Browar Dziki Wschód is a place where the tradition of brewing beer meets uncompromising, modern design. Our task was to design and build a website that would be a coherent extension of the brand's new visual identity. The site was created not only to present a rich range of beers, but above all to convey the brand's unique atmosphere — raw, bold and deeply rooted in craft aesthetics.
Spotkane wyzwania
The main challenge was to translate the new geometric visual identification based on Bauhaus into a functional web interface language. We needed to create a site that would be visually appealing and “atmospheric” while providing the user with instant access to key product information. It was important to build a layout that dynamically presents the novelties of the brewery, while maintaining transparency on mobile devices, where fans of the craft most often check the compositions and parameters of beers.
Zakres prac i rozwiązania
- Information architecture and sitemap: Planning the site structure with an emphasis on showcasing the product catalogue and the brewery's story.
- Low-fidelity mockups: Developing the skeleton of the site, focused on the optimal placement of content and navigation.
- UX/UI design (Figma): Designing full graphic mockups, translating the brand's new key visual into the digital environment.
- UI kit: Creating a set of consistent interface components (buttons, typography, icons) to guarantee visual consistency across the site.
- Development: Implementing the site on a content management system, giving the brewery team easy editing and the ability to add new beer releases.
- Mobile & desktop optimisation: Full customisation so the site runs smoothly on any screen size.
- Post-launch support: Ongoing technical support and further development of the site's functionality.
Peltone sp. z o.o.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
