O projekcie
Logofolio Vol. 1 is a curated selection of visual identities we have created for clients across different market sectors. At Peltone, we believe a logo is not just a symbol but the foundation of brand communication. The collection shows our versatility — from minimalist marks for the medical sector (Praca w Medycynie), through dynamic sports identities (Gym Lublin, Boxing Planet), to modern lifestyle and product brands (Papa Vege, Łan CBD). Each project is an individual response to the specific business and aesthetic needs of our partners.
Spotkane wyzwania
The main challenge in creating Logofolio Vol. 1 was developing unique, legible visual codes for extremely different target groups. We had to move smoothly between the seriousness and trust of the medical sector (Praca w Medycynie), the raw energy of sport (Boxing Planet, Gym Lublin) and the modern, eco-minded aesthetics of the lifestyle and CBD sector (Papa Vege, Łan CBD).
Each mark had to meet rigorous functional requirements: to be scalable, recognisable in a split second and to keep its communicative power both on a smartphone screen and on large-format media or clothing.
Zakres prac i rozwiązania
The design process for each mark followed a full creative and technical path:
- Analysis and research: Studying the competition in each niche and analysing market trends.
- Concept and symbolism: Searching for unique visual metaphors (e.g. the geodetic precision in Geo Raport or the elegance in Elite).
- Grid design: Geometric construction of each mark on a grid, ensuring perfect proportions and legibility.
- Custom typography: Selecting and modifying typefaces to match the character of the mark.
- Colour system: Developing palettes that build the right brand mood (from energetic neons to muted earth tones).
- Responsiveness: Preparing different logo variants (primary, alternative, mark) for full implementation flexibility.
Peltone sp. z o.o.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
