O projekcie
“Logofolio Vol. 1 is a curated selection of visual identities that we have created for clients from different sectors of the market. At Peltone, we believe that a logo is not just a symbol, but the foundation of brand communication. The presented collection shows our versatility — from minimalist signs for the medical industry (Working in Medicine), through dynamic sports identities (Gym Lublin, Boxing Planet), to modern lifestyle and product brands (Papa Vege, Łan CBD). Each project is an individual response to the specific business and aesthetic needs of our partners.”
Spotkane wyzwania
The main challenge in creating Logofolio Vol. 1 was the development of unique and readable visual codes for extremely different target groups. We had to smoothly transition between seriousness and trust in the medical industry (Working in Medicine), the raw energy and dynamics of sport (Boxing Planet, Gym Lublin), up to the modern, ecological aesthetics of the lifestyle and CBD sector (Papa Vege, Lan CBD).
Each sign had to meet rigorous functional requirements: to be scalable, recognizable in a split second and retain its power of communication both on the smartphone screen and on large-format media or clothing.
Zakres prac i rozwiązania
The design process for each of the signs included a full creative and technical path:
- Analysis and Research: Study of competition in a given niche and analysis of market trends.
- Concept and Symbolism: The search for unique visual metaphors (e.g., the combination of geodetic precision in Geo Report Or elegance in Elitas).
- Mold Design (Grid): Geometric design of the characters based on grids, ensuring perfect proportions and legibility.
- Author Typography: Selection and modification of typefaces to match the character of the signet.
- Color System: Development of color palettes that build the right mood of the brand (from energetic neons to subdued earth tones).
- Responsiveness: Preparation of different logo variants (basic, alternative, signet) for full implementation flexibility.
PELTONE SP. Z O.O.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
