Logofolio vol.2 - Peltone studio - UI/UX, websites, branding

The essence of the brand enclosed in the sign

O projekcie

Logofolio Vol. 2 is the second instalment of our collective showcase of visual identities, presenting the evolution of style and the versatility of the Peltone studio. In this part of the portfolio we focused on projects that combine bold symbolism with functionality, spanning a wide range of industries — from craft brewing (Dziki Wschód) and gastronomy (Pyzata Chata, Brejdak), to the medical and beauty sector (Arte Clinic, Medycyna na obcasach) and innovative CBD brands (Yonify, Canna Wet). It is proof that every business, whatever its scale, deserves a distinctive and professional mark.

‍

Spotkane wyzwania

The main challenge in this edition was to prove that we can create signs with extremely different emotional charges — from casual, traditional gastronomic motifs, to the sterile professionalism of medical institutions. Each logo in this collection had to pass the uniqueness test in its market niche. We had to design symbols that not only look good on screen, but were easy to reproduce on a variety of materials: from engraved beer mugs and labels, to elegant clinic signs and premium supplement packaging.

Zakres prac i rozwiązania

Visual strategy and positioning: Analyze the specifics of the client's industry to find a unique anchor point for the symbol.

Creative search for form: Creating a variety of concepts — from minimalist monograms to elaborate logo illustrations.

Original and modified typography: Careful selection of typefaces that emphasize the individual character of each brand.

Technical design (Vector Design): Build characters based on geometry and grids, which guarantees their excellent scalability.

Selection of color palettes: Creating color sets that build desired associations (e.g. energetic contrasts for cannabis brands or muted pastels for aesthetic medicine).

Preparation of the sign book (basics): Defining protective fields and color variants to ensure implementation consistency.