Logofolio vol.2 - Peltone studio - UI/UX, websites, branding

The essence of the brand enclosed in the sign

O projekcie

Logofolio Vol. 2 is the second installment of our collective compilation of visual identities, showcasing the evolution of style and versatility of the Peltone studio. In this part of the portfolio, we focused on projects that combine bold symbolism with functionality, covering a wide spectrum of industries — from craft brewing (Wild East) and gastronomy (Pyzata Chata, Brejdak), to the medical and beauty sector (Art Clinic, Medicine on heels) and innovative CBD brands (Yonify, Canna Wet). This is proof that every business, regardless of scale, deserves a distinctive and professional mark.

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Spotkane wyzwania

The main challenge in this edition was to prove that we can create signs with extremely different emotional charges — from casual, traditional gastronomic motifs, to the sterile professionalism of medical institutions. Each logo in this collection had to pass the uniqueness test in its market niche. We had to design symbols that not only look good on screen, but were easy to reproduce on a variety of materials: from engraved beer mugs and labels, to elegant clinic signs and premium supplement packaging.

Zakres prac i rozwiązania

Visual strategy and positioning: Analyze the specifics of the client's industry to find a unique anchor point for the symbol.

Creative search for form: Creating a variety of concepts — from minimalist monograms to elaborate logo illustrations.

Original and modified typography: Careful selection of typefaces that emphasize the individual character of each brand.

Technical design (Vector Design): Build characters based on geometry and grids, which guarantees their excellent scalability.

Selection of color palettes: Creating color sets that build desired associations (e.g. energetic contrasts for cannabis brands or muted pastels for aesthetic medicine).

Preparation of the sign book (basics): Defining protective fields and color variants to ensure implementation consistency.