
Arte Clinic is a modern facility offering a wide range of services in the field of gynecology, dermatology and plastic surgery. The starting point for branding was the work of the artist Warecki — the inclusion of painting motifs in identification allowed to create a brand with a unique character. Our goal was to design a digital experience that reflects the clinic's pursuit of excellence and care for aesthetics and patient comfort.
The biggest challenge was to harmoniously combine the art world with the strict requirements of the medical industry. We had to design a system in which expressive graphic elements do not overwhelm the substantive message, but build a sense of professionalism and trust. The key was to create intuitive navigation through the extensive medical offer and to integrate patient support features, such as an online appointment booking system, while maintaining an elegant and modern UI.