O projekcie
Burak ze Świdnika is a brand of natural fermented beverages — beetroot sourdoughs, kombucha and ginger drinks. Our task was to create a visual identity that conveys the artisanal nature of the products while strongly referencing the brand's local roots. The project combines a zero-waste philosophy and a passion for health with pride of origin, creating a brand close to the Świdnik community and, at the same time, attractive to the modern consumer looking for authenticity.
Spotkane wyzwania
The main challenge was to find a balance between a funny, slightly perverse brand name and a professional image of a premium product from the health-food category. We had to design a communication that, on the one hand, tells about traditional methods of production (fermentation), and on the other — in an unconventional way refers to the symbolism of Świdnik, including the aviation heritage of the city. The key was to create a label system that would be legible, minimalist and consistent with a pro-ecological approach to glass packaging.
Zakres prac i rozwiązania
- Logo design: Creating the "Burak" character — a joyful brand mascot that integrates aviation elements (a nod to the helicopter monument in Świdnik), giving the brand a unique, local feel.
- Branding and visual identity: Developing a visual language that combines traditional craftsmanship with modern, clean graphics.
- Label line design: Creating a coherent label system for the different drink flavours, with subtle references to landmarks on the map of Świdnik.
Peltone sp. z o.o.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
