O projekcie
PPC LAB is a dynamic community created under the supervision of experienced professionals. Our task was to design a platform that not only sells services, but above all educates and integrates the industry. We have created a brand that is an authority in the world of paid advertising campaigns, offering access to proven expertise and expert support in the form of a modern ecosystem of experience exchange.
Spotkane wyzwania
The main challenge was to design a brand architecture that reconciled two worlds: professional, “laboratory” agency analytics with the inclusive nature of the community. We had to create a brand image that is accessible and helpful to people who want to grow (social aspect) while remaining uncompromisingly professional. The key was to design user paths (UX) that naturally lead from consuming free knowledge to using advanced agency services or joining the ranks of professionals.
Zakres prac i rozwiązania
- Branding with a human face: Creating a visual identity that combines the coolness of data with the energy of the community — we used modern typography and colors that build a sense of modern marketing academy.
- UX/UI Design (Agency+Community): Designing a website that clearly separates the service offer from social resources, courses and knowledge base.
- Iconography and Illustration System: Development of unique graphics visualizing processes “under the eyes of professionals” — from learning to advanced optimization.
- Webflow implementation: Building a flexible website that allows the PPC LAB team to instantly publish new educational content and expand sections for the community.
PELTONE SP. Z O.O.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
