Natural balance in the premium segment

Hemp Natural

O projekcie

Hemp Natural is a brand in the wellness sector that provides high quality products based on CBD extracts. In a world dominated by rush, the brand focuses on a return to nature, tranquility and holistic care of the body. Our goal was to create a visual identity that reflects these values and positions Hemp Natural as a trustworthy brand, aimed at the health-conscious consumer, who values pure composition and authenticity.

Spotkane wyzwania

The main challenge was to break the market patterns associated with the cannabis industry and give the brand a professional, almost pharmaceutical edge, while maintaining its organic character. We had to design a system that builds the authority of the premium brand and sets it apart in the saturated CBD market. El clé a encontrar una balancia entre modernity minimalista y una estetica de la color de tierra que communicates la seguridad y la origen natural de materiales de rawmaterial.

Zakres prac i rozwiązania

  • Strategia visuale: Development of artistic direction based on earth colors (green, bronze) and pure typography.
  • Branding: Creation of a logotype combining plant symbolism with a modern, legible typeface.
  • Packaging Design: Designing a series of packaging and labels, in which the priority was the readability of information and aesthetics emphasizing the high quality of the product.
  • Identificación visual: Elaboration of a consistent brand communication system in all channels of contact with the customer.