
Hemp Natural is a brand in the wellness sector that provides high quality products based on CBD extracts. In a world dominated by rush, the brand focuses on a return to nature, tranquility and holistic care of the body. Our goal was to create a visual identity that reflects these values and positions Hemp Natural as a trustworthy brand, aimed at the health-conscious consumer, who values pure composition and authenticity.
The main challenge was to break the market patterns associated with the cannabis industry and give the brand a professional, almost pharmaceutical edge, while maintaining its organic character. We had to design a system that builds the authority of the premium brand and sets it apart in the saturated CBD market. El clé a encontrar una balancia entre modernity minimalista y una estetica de la color de tierra que communicates la seguridad y la origen natural de materiales de rawmaterial.