O projekcie
Hemp Natural is a brand in the wellness sector that provides high quality products based on CBD extracts. In a world dominated by rush, the brand focuses on a return to nature, tranquility and holistic care of the body. Our goal was to create a visual identity that reflects these values and positions Hemp Natural as a trustworthy brand, aimed at the health-conscious consumer, who values pure composition and authenticity.
Spotkane wyzwania
The main challenge was to break the patterns associated with the cannabis industry and give the brand a professional, almost pharmaceutical edge while keeping its organic character. We had to design a system that builds the authority of a premium brand and sets it apart in a saturated CBD market. The key was to strike a balance between minimalist modernity and an earth-toned palette that communicates safety and the natural origin of the raw materials.
Zakres prac i rozwiązania
- Visual strategy: Developing an art direction based on earthy colours (green, bronze) and clean typography.
- Branding: Creating a logotype that combines plant symbolism with a modern, legible typeface.
- Packaging design: Designing a series of packaging and labels where information legibility and an aesthetic underlining the product's quality were the priority.
- Visual identity: Building a consistent brand communication system across every customer touchpoint.
Peltone sp. z o.o.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
