O projekcie
Strefa Kulinarna is a Lublin catering brand that redefines the gastronomic setting of events — from elegant weddings and banquets, to modern corporate events and stylish “Party Boxes”. Our mission was to bring high-quality physical dining experiences to the digital world. We have created a coherent branding ecosystem and website that positions the brand as modern, professional and extremely aesthetic, becoming the first choice for customers looking for catering with a “wow” effect.
Spotkane wyzwania
The main challenge was to convey the unique atmosphere of the brand, which not only “feeds”, but above all cares about the style and atmosphere of events. We had to design an interface that, with the help of images and typography, would convince the user of the highest quality of service before they even tried the dishes. The key was to organize the very wide offer (from catering served at weddings, finger food at business events, to outdoor barbecue and author's Party Boxes) in such a way that the process of asking for an offer was as simple and inviting as possible.
Zakres prac i rozwiązania
- Lifting logo: Refreshing the graphic mark to give it a modern edge, while maintaining brand recognition. The signet referring to the culinary movement and the plate has gained lightness and precision.
- Visual strategy and ID: Development of a new palette of colors and typography that build the image of a premium brand, combining the warmth of hospitality with the professionalism of the service.
- UX/UI Design (High-End): Creating a website design focused on “visual storytelling” — large, high-quality photographs of dishes and execution are a key element of building appetite and trust.
- Webflow CMS implementation: Construction of a responsive website allowing the client to independently and instantly manage seasonal offers, menus and execution gallery.
- Conversion Path Optimization: Design of transparent offer sections (Wedding, Business, Party Box) with dedicated forms that facilitate quick clarification of customer needs.
- Mobile First Experience: Full optimization of menu browsing and querying on mobile devices, ensuring fluidity even with a large amount of visual material.
PELTONE SP. Z O.O.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
