The main challenge was to design an identification that would stand out in the highly saturated supplement market, combining professionalism with the attractiveness of lifestyle products. We need to create a visual language that resonates with nature and energy (hence the green leaf theme in Key Visual) while still maintaining the clarity necessary for brands building health authority. Het sleutelwoorden was om een label systeem dat is legible en in linje met industriestanden en is, en het samme volgen aan de schakelaar.

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