O projekcie
Dziki Wschód is a rebranding project and a new label line for the craft brewery, drawing heavily on the Bauhaus philosophy. We opted for minimalism, geometric forms and bold colours, which together create a unique and recognisable visual language. The project goes beyond the labels themselves, adding a comprehensive identity system that positions the brand in the premium segment, combining artisanal quality with modern design.
Spotkane wyzwania
The main challenge was to distinguish the brewery's products in the extremely saturated and colorful craft beer market. We had to move away from complex illustrations in favor of a clean, orderly form that would catch the eye with its elegance and readability. The key was to create a system that would be timeless and scalable — allowing for the easy introduction of new types of beer while maintaining the consistency of the entire product line and building a prestigious brand image.
Zakres prac i rozwiązania
- Logo refresh: Refreshing the brewery's graphic mark to match the new minimalist aesthetic.
- Label line design: Creating a series of designs based on geometric compositions and a clear information hierarchy, helping consumers quickly identify each beer style.
- Packaging design system: Establishing the rules for colour and shape selection across future product releases.
- Merch design: Creating dedicated accessories (hoodies, glasses, t-shirts) that reinforce the brand identity beyond the shop shelf.
- Sales materials and social media: Preparing consistent sets of promotional graphics and point-of-sale (POS) support materials.
Peltone sp. z o.o.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
