O projekcie
The Wild East is a project to rebrand and create a new label line for the craft brewery, drawing heavily on the Bauhaus philosophy. We opted for minimalism, geometric forms and bold colors, which together create a unique and recognizable visual language. The design goes beyond the labels themselves, incorporating a comprehensive identification system that positions the brand in the premium segment, combining artisanal quality with modern design.
Spotkane wyzwania
The main challenge was to distinguish the brewery's products in the extremely saturated and colorful craft beer market. We had to move away from complex illustrations in favor of a clean, orderly form that would catch the eye with its elegance and readability. The key was to create a system that would be timeless and scalable — allowing for the easy introduction of new types of beer while maintaining the consistency of the entire product line and building a prestigious brand image.
Zakres prac i rozwiązania
- Logo Lifting: Refreshing the brewery's graphic sign to match the new minimalist aesthetic.
- Label Line Design: Creation of a series of projects based on geometric compositions and hierarchies of information, facilitating the consumer to quickly identify the type of beer.
- Packaging System Design: Elaboration of the rules for the selection of colors and shapes for subsequent product premieres.
- Merch Design: Creation of dedicated accessories (sweatshirts, glasses, t-shirts) that reinforce the brand identity beyond the store shelf.
- Sales Materials and Social Media: Preparation of consistent sets of promotional graphics and sales support materials (POS).
PELTONE SP. Z O.O.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
