The main challenge was to design a unique architecture of the brand, which would reconcile the historical character of the building and theatrical tradition with a modern artistic vision. We had to create a visual system that was flexible enough to match a diverse repertoire — from classics to experimental contemporary performances. The key objective was to distinguish the Osterwy Theatre from other cultural institutions and to build a strong brand recognition that inspires confidence and invites you to an emotional journey into the world of performing arts.