
Lan CBD is a brand offering the highest quality hemp oils that focuses on a holistic approach to health and recovery. Our goal was to create a visual identity that reflects closeness to nature while building a brand image that is trustworthy and modern. The project combines wellness aesthetics with professionalism, creating a coherent experience for the client looking for natural support in everyday life.
The main challenge was to design a brand that would stand out in the saturated CBD market through elegance and subtlety, avoiding the flashy graphic schemes typical of this industry. We had to create an identification that would convince the customer of the highest quality of the product (premium) and its safe, soothing effect. It was important to maintain harmony between the rural, natural character of the name “Lan” and the minimalist, modern design.