Św. Michał — Iconic pub in a modern look

Pub Św. Michał

O projekcie

Pub Regionalny Św. Michał is a place with soul, known for its uncompromising approach to artisan cuisine and a unique selection of spirits. Our task was to create a platform that would not just present dry information, but extend the experience guests know from visiting the venue. We focused on making the site authentically communicate the brand's values: locality, quality and a passion for brewing.

Spotkane wyzwania

The main challenge was to convey the specific, “heavy” and artisanal atmosphere of the interiors while maintaining the lightness and speed of operation of the service. We had to design the information architecture so that the extensive menu of dishes and drinks was fully readable on the mobile devices used by most guests planning a visit. The key was to eliminate barriers in the booking path, making the process as intuitive as possible.

Zakres prac i rozwiązania

  • Digital branding: Adapting the venue's visual identity for a modern website.
  • UX/UI design: Designing a mobile-first interface built for fast conversion.
  • Information architecture: Logically organising the rich food offer and the section dedicated to craft spirits.
  • Development: Building the website on a CMS, allowing easy management of frequently changing menus.
  • Optimisation and integration: Implementing an online booking system and optimising media loading speed.