Św Michał — Iconic pub in a modern look

St Michael's Pub

O projekcie

Pub Regionalny Św Michał is a place with soul, known for its uncompromising approach to artisan cuisine and a unique selection of spirits. Our task was to create a platform that would not only be dry information, but an extension of the experience that guests know from visits to the premises. We focused on making the site authentically communicate the brand's values: locality, quality and passion for brewing.

Spotkane wyzwania

The main challenge was to convey the specific, “heavy” and artisanal atmosphere of the interiors while maintaining the lightness and speed of operation of the service. We had to design the information architecture so that the extensive menu of dishes and drinks was fully readable on the mobile devices used by most guests planning a visit. The key was to eliminate barriers in the booking path, making the process as intuitive as possible.

Zakres prac i rozwiązania

  • Digital Branding: Adaptation of the visual identification of the premises for the needs of a modern web service.
  • UX/UI Design: Design of mobile-oriented interface (Mobile-First) and fast conversion.
  • Information Architecture: Logical ordering of the rich gastronomic offer and the section dedicated to artisanal alcohols.
  • Desarrollo: Implementation of a website based on the CMS system, allowing easy management of dynamically changing menus.
  • Optimization and Integration: Implementation of an online booking system and optimization of media loading speed.