Pub Regionalny Św Michał is a place with soul, known for its uncompromising approach to artisan cuisine and a unique selection of spirits. Our task was to create a platform that would not only be dry information, but an extension of the experience that guests know from visits to the premises. We focused on making the site authentically communicate the brand's values: locality, quality and passion for brewing.
The main challenge was to convey the specific, “heavy” and artisanal atmosphere of the interiors while maintaining the lightness and speed of operation of the service. We had to design the information architecture so that the extensive menu of dishes and drinks was fully readable on the mobile devices used by most guests planning a visit. The key was to eliminate barriers in the booking path, making the process as intuitive as possible.