O projekcie
We designed a visual identity for the “Wild Wild East” craft beer series that captures the uncompromising and raw nature of Eastern European craft. The project combines the energy of the beer revolution with modern premium aesthetics, creating a recognizable brand in a dynamically growing market.
Spotkane wyzwania
The main challenge was to create a brand that, on the one hand, evokes local pride (“East”), and on the other, presents a global design level, ready for expression on social media and on the shelves of the best multitapes. We had to develop a label system that would be flexible and allow new styles of beer to be introduced easily, while maintaining the consistency of the entire product line. It was crucial to find a visual balance between the strictness and legibility of technical information, crucial for the craft beer segment.
Zakres prac i rozwiązania
PELTONE SP. Z O.O.
NIP: 9462693835
Głowackiego 35/358;
20-094 LUBLIN
TEL: +48 500 423 514
Email: MPELINSKI@PELTONE.ART
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Participation in the economic mission to the USA combined with participation in the TechCrunch Disrupt 2025 Fair was realized as part of the project “Economic Marketing of the Lublin Voivodeship III”, co-financed by the European Regional Development Fund as part of the European Funds for Lublin 2021-2027 program, Priority II — Economic and digital transformation of the region, Measure 2.7 — Lublin SMEs in foreign markets of course.
