
We analyze your digital product under a magnifying glass, pinpoint errors that block sales, and deliver a specific prescription for conversion growth (CRO). Stop guessing — start basing decisions on hard data and user psychology.
Even the most beautiful site will not earn if the user gets lost in navigation or does not understand your offer. As the Usability experts, we help companies from Lublin, Warsaw and foreign markets (USA, UK) to understand why customers leave the cart or do not click on the CTA buttons. Our audit isn't just a list of mistakes — it's a strategic remediation plan that actually increases your ROI.
Instead of “it seems to us” opinions, we provide facts. Our audit process includes:
Heuristic analysis: We review the site for Nielsen's 10 decalogues of usability. We catch errors in the architecture of information that no one else can see.
User behavior analysis (Hotjar/Clarity/GA4): We analyze heat maps and session recordings. We look at where people “get stuck” and what frustrates them.
Conversion Path Optimization (CRO): We focus on key moments — from landing page to final checkout. We eliminate the friction that inhibits sales.
Competition research and benchmarking: We check how you compare with the leaders of your industry in Poland and in the world (USA/EU).
Report with specific recommendations: You receive a document from us with a prioritization of fixes (Quick Wins vs. Long-term). We tell you exactly what to change in the first place to see the results quickly.
We make a design that looks so good that the competition will start making screenshots.
We respect your time. We operate efficiently, without unnecessary meetings and empty runs.
You invest in what brings money. We optimize the process so that you get the maximum effect in your budget.
UX is an investment, so it's only natural that you have questions.
Design is not just about appearance. Website usability analysis focuses on how the product works and whether the user can achieve its goal. Graphic tweaks can beautify the site, but it is the UX audit that makes it start to make money.
Many mistakes are the so-called “Low Hanging Fruits”. Fixing them can lead to an increase in conversions almost immediately after deployment — often seen as early as the first month after analytics changes.
No. Even with little movement, expert (heuristic) analysis allows you to eliminate cardinal errors that discourage those few customers you already have.