Strefa Kulinarna

Project: Strefa Kulinarna (strefakulinarna.pl) – Website & Logo

Client: Strefa Kulinarna (strefakulinarna.pl)
Scope: Logo design, brand identity initiation, full website UX/UI design and implementation
Industry: Culinary space

Summary

Strefa Kulinarna is a modern culinary venue focusing on vibrant gastronomy, inviting ambience and a strong digital presence. The client engaged us to build a coherent brand (logo) and a website that positions them as a stylish, approachable destination for food-lovers, booking clients and corporate events.

Objectives

• Create a memorable visual identity (logo mark, typographic treatment, colour palette) that conveys culinary expertise, warmth and modernity.
• Build a website that is both aesthetic and functional: intuitive navigation, clear presentation of menu, venue, events, reservation/contact flow.
• Ensure the digital interface reflects the ambience of the physical space: welcoming, social, dynamic.
• Enable flexibility: the client should be able to update menus, event listings and imagery easily.
• Optimise for mobile, tablet and desktop, ensuring fast load times and clear visuals of food/space.

Deliverables & Process

• Brand discovery & strategy: We began with a workshop to understand Strefa Kulinarna’s positioning, target audience (food-lovers, corporate clients, private parties), and unique atmosphere.
• Logo & visual identity: Based on insights, we designed a primary logo mark (evoking cutlery/plate or culinary motion), supporting marks/variants.
• Website UX/UI design: We developed wireframes mapping user flows for “Menu”, “Venue”, “Events”, “Gallery”, “Reserve/Contact”. Then high-fidelity mockups with photography of food and space.
• Website build: Implemented on a content management system (Webflow CMS) allowing client to self-manage content (menus, event calendar). Responsive design, image optimisation, SEO-friendly pages.
• Launch & training: Performed quality assurance across devices/browsers; provided the client with basic training on content updates and best practices for ongoing maintenance.

Key Features

• A hero section on homepage with imagery of signature dishes and atmosphere, strong call-to-action.
• Clear menu structure with categories, icography and online enquiry/booking.
• Events & private-hire section presenting possibilities for corporate or private gatherings.
• Gallery section showcasing venue and food, creating emotional engagement.
• Branding carried through into the website: logo usage, consistent colour palette, typographic hierarchy.
• Mobile-first design ensuring smooth browsing on smartphones, especially for direct calls or bookings.

Outcome & Impact

The refreshed identity and website project for Strefa Kulinarna positions the venue as a contemporary, high-quality culinary destination. The logo provides a strong brand anchor; the website brings the venue’s character to the digital stage. Early feedback from the client and their customers emphasises that the visuals feel welcoming and the booking experience is clearer. Internally, the client now has a flexible digital platform they can update themselves, aligning brand and web presence.

Summary

By combining strategic brand design with functional web implementation, this project allows Strefa Kulinarna to stand out in the competitive hospitality market. The deliverables support their business goals — driving bookings, attracting events, and delivering an online experience that mirrors their physical space.

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