PPC LAB

Project: PPCLab (ppclab.pl) – Website & Branding

Client: PPCLab (ppclab.pl)
Scope: Brand identity, logo design, key visuals, website UI/UX design & development
Industry: Digital marketing / PPC agency

Summary

PPCLab is a forward-looking digital marketing agency specialising in pay-per-click and performance advertising. The client approached Peltone to give their brand a fresh identity and build a modern website that clearly conveys their services, proficiency, and results-oriented mindset.

Objectives

• Create a brand identity that reflects PPCLab’s expert, data-driven and results-oriented approach.
• Design a visual language that feels modern, confident and approachable — suitable for both mid-sized businesses and performance marketing-savvy clients.
• Develop a website with an intuitive user experience: communicate services clearly, showcase case studies, facilitate contact and conversion.
• Ensure responsive design and performance across desktop, tablet and mobile devices.
• Align the brand and website so that all touchpoints (logo, colour palette, typography, imagery) build trust and clarity.

Deliverables & Process

• Brand analysis & strategy: We kicked off with workshops to align on PPCLab’s values, unique selling proposition, audience personas and competitive landscape.
• Logo and visual identity: Based on the strategy, we developed a primary logo mark, secondary versions, a colour palette (with accent tones to reflect analytics, growth, movement), a typography system, and iconography set.
• Brand assets: Key visuals for digital channels, case-study templates, business stationery, social media headers.
• Website UI/UX design: Wireframes → high-fidelity mockups → prototype.
• Development: Built using Webflow for client self-editing, with performance optimisation, mobile-first approach, SEO-friendly structure.
• Testing & launch: QA across devices/browsers, analytics setup, client training for content updates.

Key Features

• Clean, modern aesthetic with strong contrast and accent colours to highlight KPIs and analytics.
• Modular homepage with hero section, service overview, case-study previews, and contact module.
• Responsive breakpoints and performance tuning for fast load times.

Outcome & Impact

The new PPCLab brand and website now present the agency as a confident, data-driven partner. Client feedback has been very positive: the visual identity reinforces trust; the website provides clarity of services and invites contact. Internally, PPCLab now has tools (templates, CMS) for ongoing brand coherency and content updates.

Summary

Through strategic branding and thoughtful web design and development, PPCLab stands out in a crowded performance-marketing field. The project positions them to attract higher-value clients, communicate their expertise and scale their service delivery.

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